Ursula Drost, Managing Director, MarComSo
San Francisco, July 14, 2011. The generation of those born since 1980 is beginning to change and reshape the markets to meet its needs. The habits of these “Digital Natives” are defined by a daily interaction with smartphones, laptops and tablets. They communicate with their friends primarily through digital media. They use Skype and Twitter and are plugged into their online communities nearly 24 hours a day. And they expect access to digital media, peer-to-peer communication and knowledge-sharing in their workplace as well.

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