Digital Consulting Experts Intelligence – The knowledge blog with expert articles, market overviews, whitepaper and industry news about technology-driven industries from European industry experts and European market experts.

Digital Consulting Experts Intelligence – Der Wissens-Blog mit Fachartikeln, Marktanalysen, Markttrends, Wirtschaftsnachrichten, Whitepaper, Marktstudien über Technologie-Branchen von Branchenexperten und Marktexperten aus Europa.

Marketing as a Think Tank for Technological Innovation

Research shows that even established market leaders have suffered severe setbacks to their competitive position because they were late in recognizing technological changes. A crucial factor in the success of a company is its ability to recognize future customer needs, changes to the business environment and technological developments early on and incorporate these insights into strategic planning.

Market scouting is the new buzzword here. Market scouting means no more and no less than managing the future: utilizing trends, forecasts and scenarios in the interests of a company’s success and thinking one step ahead of future markets.

Simply understanding a market is not enough, especially for sophisticated, complex products such as those in the investment and high-tech sectors. You also need sound technology scanning, monitoring and scouting to understand current market trends and predict future trends.

Integrating the results into the company’s overall strategy through strategic technology management unleashes the full power of new market potentials. Finally, the marketing department as “think tank” can contribute significant added value to the company’s business strategy and success.

Edmund Hain

Until recently, interconnectivity in the business world was still limited to exchanging e-mail or interactively linking two locations through large-scale, comprehensive and expensive IT projects. But increasingly, smart and agile solutions are showing the way forward by allowing real-time collaboration, transparent approval processes in real time, video conferencing, Web conferencing—all through secure, encrypted solutions. Such technologies are all part of the daily routine for Business Consulting Network International.

.BCNI International has made collaboration in smart, continually evolving .BCN networks an integral part of its core philosophy from the beginning and continues to promote these approaches. .BCN relies on state-of-the-art IT solutions and offers this same collaborative technology to its clients. Underlying this is a fundamental belief in technological progress, expertise and an undiminished enthusiasm for high-tech and IT, coupled with years of experience in various sectors of the high-tech and IT industries.

“By working with us, our clients save not only time and money but resources. This supports our approach of sustainability in every project that we manage together with our clients,” explains Edmund Hain, co-founder and CEO of .BCNI International. “Since Business Consulting Network is focused on the high-tech, IT, cleantech and green industries, our clients are by nature very open to new technologies—especially when they further support sustainability.

Notes to Editors:
About .BCNI Business Consulting Network International: www.business-consulting-network.com

For more information please contact:
.BCNI Business Consulting Network International
t:+49 (0)211 / 86 29 88-0
f:+49 (0)211 / 86 29 88-29
e: press@bcn-international.com

About .BCNI Business Consulting Network International
.BCNI Business Consulting Network International is a marketing and communications consultancy and full-service implementation agency. Our industry-savvy experts in marketing, business strategy and communications serve clients throughout Europe and the United States.
For more information about .BCN International, please visit www.business-consulting-network.com

Many companies adapt themselves to the market and lose their identity instead of shaping the market

W & V Werben & Verkaufen, January 23, 2004

Cost cutting, cutting back until you can’t go any farther, price discounting with continuously shrinking profit margins — it slowly becomes clear that the price and cost spiral is coming to an end.

Dusseldorf, June 29, 2009. Summarizing a study of current results in neural research, Business Consulting Network International found that the use of different media brings about changes in the brain. This is based on the verifiable fact that brains develop according to how they are used, especially if the activities are carried out with an emotional commitment. In such cases, the emotional centers are activated and neuroplastic messengers are released, reinforcing the neural connections used for the activity in question. The result is that regulated performance of a particular activity sets up “paths” along which the neurological processes flow ever more smoothly.

When it comes to marketing strategies, this means making further use of findings on the psychology of selling. Depending on the target group in question, the results of neurobiological research can be used to draw up advertising campaigns that are even better targeted.

For more information, please register to download the reference article: www.bcni-intelligence.com

Notes to Editors:
About .BCN Business Consulting Network International: www.business-consulting-network.com

For more information please contact:
.BCN Business Consulting Network International
t:+49 (0)211 / 86 29 88-0
f:+49 (0)211 / 86 29 88-29
e: press@bcn-international.com

About .BCN Business Consulting Network International
.BCN Business Consulting Network International is a marketing and communications consultancy and full-service implementation agency. Our industry-savvy experts in marketing, business strategy and communications serve clients throughout Europe and the United States.
For more information about .BCN International, please visit www.business-consulting-network.com.

Die Qualität von Dienstleistungen im Marketing- und PR-Bereich sollte messbar sein und auch strengen Kriterien standhalten

MM – Das IndustrieMagazin, 12.05.2003

Angesichts der anhaltend angespannten Wirtschaftslage wird es für Unternehmen immer wichtiger, ihr Unternehmen und ihre Produkte mit solchen Marketing- und Kommunikationsmaßnahmen zu positionieren, die nicht nur professionell sind, sondern auch messbare Erfolge zu vertretbaren Kosten erzielen. Also einen Return on Investment (ROI) für Marketing- und PR-Dienstleister? Nicht ganz, aber die Qualität von Dienstleistungen sollte auch in diesem Bereich nachvollziehbar sein.

Von der Marktanpassung zur Marktgestaltung

MM – Das IndustrieMagazin, 18.08.2003

Die Preis- und Kostenschraube nähert sich ihrem Ende. Aus Angst vor dem Wettbewerb haben sich viele Unternehmen in eine Defensivhaltung drängen lassen.

Standpunkt: Ursula Drost, Business Consulting Network, fordert strategischen Umgang mit dem Wissenspotenzial in den Unternehmen

VDI nachrichten, 17.10.2003

Erst wurden sie in den Vorruhestand geschickt, jetzt werden sie schmerzlich vermisst. Immer mehr Unternehmen erkennen, dass sie die älteren Mitarbeiter genauso brauchen wie die jungen – und beginnen wieder „Alte“ einzustellen. Doch das bringt neue Probleme, sagt Ursula Drost im folgenden Beitrag. Für immer mehr Unternehmen wird die einseitige Ausrichtung auf junge Hight-Potentials zum Problem.

Viele Unternehmen passen sich dem Markt bis zur Unkenntlichkeit an, statt ihn zu gestalten.

W & V, 23.01.2004

Kosten einsparen, schrumpfen, bis es nicht mehr geht, Preisnachlässe mit ständig schwindender Gewinnmarge – langsam wird sichtbar, dass sich die Preis- und Kostenschraube dem Ende nähert.

Branchenerfahrung und Umsetzungskompetenz sind gefordert

Competence-Site, November 16, 2005

Eine interne Presse- und Marketingabteilung verursacht hohe laufende Kosten. Die Alternative heißt Outsourcing. Die Vorteile liegen auf der Hand: Die Qualität von Pressearbeit und Marketing leidet nicht, die Kosten sind planbar, Fixkosten fallen nicht an. Entscheidend ist die Auswahl des richtigen Partners.

Experience as a Success Factor

The size of the budget is no guarantee of success in PR and Marketing

W & V Werben & Verkaufen, July 11, 2003

It is clear to most companies that Marketing and PR are indispensable requirements to be able to survive in competition. But far too many examples show that companies disappear silently from the market or are bought out by the competition in spite of convincing products.It doesn’t always need a six or seven-figure budget to be able to promote the image, the brand name and the sales of a company. Agencies with broad industry experience, solid knowledge of the market, skilful mastery of the marketing mix and, not the least important, a broad and proven network of special service providers can also perform effective marketing and public relations work within a limited budget.

Nicht die Größe des Budgets garantiert den PR- und Marketing-Erfolg

W & V, July 11, 2003

Dass Marketing und PR unabdingbare Voraussetzungen sind, um im Wettbewerb bestehen zu können, ist den meisten Unternehmen klar. Doch viel zu viele Beispiele zeigen, dass Unternehmen trotz überzeugender Produkte sang- und klanglos vom Markt verschwinden oder vom Wettbewerb aufgekauft werden. Dabei müssen es nicht immer sechs- oder siebenstellige Beträge sein, um Image, Markenaufbau und Absatz eines Unternehmens vorantreiben zu können.

The quality of the services provided in the Marketing and PR Area should be measurable and should also withstand strict criteria

MM – Das IndustrieMagazin, May 12, 2003

In view of the persistent difficult economic situation, it is becoming increasingly important for companies to position themselves and their products through marketing and communications activities which are not only professional, but also produce measurable results at reasonable prices.