marketing the brand comment

Many companies adapt themselves to the market and lose their identity instead of shaping the market

W & V Werben & Verkaufen, January 23, 2004

Cost cutting, cutting back until you can’t go any farther, price discounting with continuously shrinking profit margins — it slowly becomes clear that the price and cost spiral is coming to an end.

Standpunkt: Ursula Drost, Business Consulting Network, fordert strategischen Umgang mit dem Wissenspotenzial in den Unternehmen

VDI nachrichten, 17.10.2003

Erst wurden sie in den Vorruhestand geschickt, jetzt werden sie schmerzlich vermisst. Immer mehr Unternehmen erkennen, dass sie die älteren Mitarbeiter genauso brauchen wie die jungen – und beginnen wieder „Alte“ einzustellen. Doch das bringt neue Probleme, sagt Ursula Drost im folgenden Beitrag. Für immer mehr Unternehmen wird die einseitige Ausrichtung auf junge Hight-Potentials zum Problem.

Viele Unternehmen passen sich dem Markt bis zur Unkenntlichkeit an, statt ihn zu gestalten.

W & V, 23.01.2004

Kosten einsparen, schrumpfen, bis es nicht mehr geht, Preisnachlässe mit ständig schwindender Gewinnmarge – langsam wird sichtbar, dass sich die Preis- und Kostenschraube dem Ende nähert.

Dusseldorf, May 15, 2009. .BCN Business Consulting Network International, a marketing and communications consultancy and full-service implementation agency, is following up on several Web 2.0 projects for its international clientele by going 2.0 in its own online presence.

Leveraging state-of-the-art Web technology as a collaboration, project management and controlling platform, .BCN International draws upon its industry experience to deliver targeted consulting and efficient, sustainable implementation from a single source.

“Our clients in Europe and the United States benefit from best-practice marketing strategy, business strategy and communications,” explains Edmund Hain, co-founder and CEO of .BCN International.

“Our high-end collaboration platform is very useful for managing projects with real-time tools and staying up to date at any stage of the project, especially when the time investment of on-site meetings is no longer feasible. We work primarily with executives in major companies, and they welcome every opportunity to keep projects running on time, on budget and on target,” notes Ursula Drost, co-founder and CEO of .BCN International.

Notes to Editors:
About .BCN Business Consulting Network International:

For more information please contact:
.BCN Business Consulting Network International
t:+49 (0)211 / 86 29 88-0
f:+49 (0)211 / 86 29 88-29

About .BCN Business Consulting Network International
.BCN Business Consulting Network International is a marketing and communications consultancy and full-service implementation agency. Our industry-savvy experts in marketing, business strategy and communications serve clients throughout Europe and the United States.
For more information about .BCN International, please visit

Branchenerfahrung und Umsetzungskompetenz sind gefordert

Competence-Site, November 16, 2005

Eine interne Presse- und Marketingabteilung verursacht hohe laufende Kosten. Die Alternative heißt Outsourcing. Die Vorteile liegen auf der Hand: Die Qualität von Pressearbeit und Marketing leidet nicht, die Kosten sind planbar, Fixkosten fallen nicht an. Entscheidend ist die Auswahl des richtigen Partners.

Experience as a success factorExperience as a Success Factor

The size of the budget is no guarantee of success in PR and Marketing

W & V Werben & Verkaufen, July 11, 2003

It is clear to most companies that Marketing and PR are indispensable requirements to be able to survive in competition. But far too many examples show that companies disappear silently from the market or are bought out by the competition in spite of convincing products.It doesn’t always need a six or seven-figure budget to be able to promote the image, the brand name and the sales of a company. Agencies with broad industry experience, solid knowledge of the market, skilful mastery of the marketing mix and, not the least important, a broad and proven network of special service providers can also perform effective marketing and public relations work within a limited budget.

PR and marketing in lean times

The quality of the services provided in the Marketing and PR Area should be measurable and should also withstand strict criteria

MM – Das IndustrieMagazin, May 12, 2003

In view of the persistent difficult economic situation, it is becoming increasingly important for companies to position themselves and their products through marketing and communications activities which are not only professional, but also produce measurable results at reasonable prices.