Marketing as a Think Tank for Technological Innovation

Research shows that even established market leaders have suffered severe setbacks to their competitive position because they were late in recognizing technological changes. A crucial factor in the success of a company is its ability to recognize future customer needs, changes to the business environment and technological developments early on and incorporate these insights into strategic planning.

Market scouting is the new buzzword here. Market scouting means no more and no less than managing the future: utilizing trends, forecasts and scenarios in the interests of a company’s success and thinking one step ahead of future markets.

Simply understanding a market is not enough, especially for sophisticated, complex products such as those in the investment and high-tech sectors. You also need sound technology scanning, monitoring and scouting to understand current market trends and predict future trends.

Integrating the results into the company’s overall strategy through strategic technology management unleashes the full power of new market potentials. Finally, the marketing department as “think tank” can contribute significant added value to the company’s business strategy and success.

Edmund Hain

Until recently, interconnectivity in the business world was still limited to exchanging e-mail or interactively linking two locations through large-scale, comprehensive and expensive IT projects. But increasingly, smart and agile solutions are showing the way forward by allowing real-time collaboration, transparent approval processes in real time, video conferencing, Web conferencing—all through secure, encrypted solutions. Such technologies are all part of the daily routine for Business Consulting Network International.

.BCNI International has made collaboration in smart, continually evolving .BCN networks an integral part of its core philosophy from the beginning and continues to promote these approaches. .BCN relies on state-of-the-art IT solutions and offers this same collaborative technology to its clients. Underlying this is a fundamental belief in technological progress, expertise and an undiminished enthusiasm for high-tech and IT, coupled with years of experience in various sectors of the high-tech and IT industries.

“By working with us, our clients save not only time and money but resources. This supports our approach of sustainability in every project that we manage together with our clients,” explains Edmund Hain, co-founder and CEO of .BCNI International. “Since Business Consulting Network is focused on the high-tech, IT, cleantech and green industries, our clients are by nature very open to new technologies—especially when they further support sustainability.

Notes to Editors:
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About .BCNI Business Consulting Network International
.BCNI Business Consulting Network International is a marketing and communications consultancy and full-service implementation agency. Our industry-savvy experts in marketing, business strategy and communications serve clients throughout Europe and the United States.
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