Digital Consulting Experts Intelligence – The knowledge blog with expert articles, market overviews, whitepaper and industry news about technology-driven industries from European industry experts and European market experts.

Digital Consulting Experts Intelligence – Der Wissens-Blog mit Fachartikeln, Marktanalysen, Markttrends, Wirtschaftsnachrichten, Whitepaper, Marktstudien über Technologie-Branchen von Branchenexperten und Marktexperten aus Europa.

Enterprise software, embedded systems or IT industry solutions: marketing consultants and agencies must know the industries and markets, have business experience and keep their technological and IT skill sets up to date

Edmund Hain, Managing Director, Business Consulting Network International
January 31, 2011

A pivotal factor in business success, especially for technology-oriented companies, is the ability to anticipate future customer needs, technological developments and shifts in the business environment and incorporate these insights into strategic planning. Businesses can meet these very needs and gain a critical added value by seeking marketing consultants with industry savvy and a keen understanding of technology. Within the enterprise value chain, marketing consultants work with business planners and developers in market and product development. They also help market existing products.

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Marketing for IT as Part of the Enterprise Value Chain

Marketing for Embedded Systems: Technological, IT, and broad Industry Expertise an Absolute Must

Ursula Drost and Edmund Hain, Managing Directors, Business Consulting Network International
December 22, 2010

Marketing consultants for healthcare IT must not only grasp the IT itself but possess basic medical knowledge and a precise understanding of the healthcare market and its trends.

Each day, doctors and caregivers are relying more heavily on IT for support in providing optimal medical care. Healthcare IT is a dynamic market whose full potential is still being discovered.

IT solutions for the healthcare sector include clinical and administrative information systems, archive solutions, communication solutions, systems for pharmacies and materials management, laboratory systems, systems for radiology and other disciplines, and cross-sector communication solutions. Such solutions are deployed in up to 90 percent of the outpatient and inpatient sectors, including facilities for rehabilitative care, long-term care and social services.

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Interoperability and interconnectedness are key

Marketing at the starting point of product lifecycle

Ursula Drost and Edmund Hain, Managing Directors, Business Consulting Network International
November 26, 2010

Marketing for medical technology demands more than just understanding the healthcare market and the interplay of policymakers, health insurers and doctors. It also requires technical, medical and IT expertise and knowledge of hospital management and operating room procedures. This is not an industry that a consumer or lifestyle agency can just “dabble” in.

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Industry of constant innovation and short go-to-market cycles

Continuing education is a must for marketing consultants

San Francisco, September 17, 2010. Solar Millennium, a power plant construction company based in Erlangen, Germany, is heading a joint project with U.S. oil giant Chevron to develop four large solar power plants. Construction of two plants is set to begin by the end of 2010. The solar thermal plants, located in Blythe, California, will have a combined capacity of some 1,000 megawatts. This would be the first time a solar facility reaches output levels comparable to nuclear power plants. The plants are scheduled to go online in 2013 or 2014.

How terabytes of data are making companies either more nervous or more successful

Edmund Hain, Managing Director, Business Consulting Network International

February 3, 2010. We live in an era of transition, coming from the industrial era, passing through the information age and moving into a knowledge-based society. The information age has brought a flood of information that can no longer be grasped without technology. But making the right decision at the right time depends on quick access to targeted information in a comprehensible format—knowledge, in other words—at the right time, in the right place and with the right quality. This access is the success factor that must serve as the benchmark for modern information and communication systems.

Ursula Drost, Managing Director, Business Consulting Network International

The next generation of banking customers will no longer go to a teller window, meet with an account officer or visit a website to learn about a particular bank. Peer-to-peer networks, communities or blogs have a rapidly growing influence on customer decisions. New technologies (Web 2.0) influence the behavior of private banking customers while opening up new opportunities in corporate banking and within the organization. To win over these customers of the future, banks must reach out to them within their digital world.

Viewing the Web 2.0 tools as part of the value chain—for example, by allowing customers to contribute product recommendations or suggest improvements—is a win-win situation for both bank and customer.

Many companies adapt themselves to the market and lose their identity instead of shaping the market

W & V Werben & Verkaufen, January 23, 2004

Cost cutting, cutting back until you can’t go any farther, price discounting with continuously shrinking profit margins — it slowly becomes clear that the price and cost spiral is coming to an end.

Dusseldorf, June 29, 2009. Summarizing a study of current results in neural research, Business Consulting Network International found that the use of different media brings about changes in the brain. This is based on the verifiable fact that brains develop according to how they are used, especially if the activities are carried out with an emotional commitment. In such cases, the emotional centers are activated and neuroplastic messengers are released, reinforcing the neural connections used for the activity in question. The result is that regulated performance of a particular activity sets up “paths” along which the neurological processes flow ever more smoothly.

When it comes to marketing strategies, this means making further use of findings on the psychology of selling. Depending on the target group in question, the results of neurobiological research can be used to draw up advertising campaigns that are even better targeted.

For more information, please register to download the reference article: www.bcni-intelligence.com

Notes to Editors:
About .BCN Business Consulting Network International: www.business-consulting-network.com

For more information please contact:
.BCN Business Consulting Network International
t:+49 (0)211 / 86 29 88-0
f:+49 (0)211 / 86 29 88-29
e: press@bcn-international.com

About .BCN Business Consulting Network International
.BCN Business Consulting Network International is a marketing and communications consultancy and full-service implementation agency. Our industry-savvy experts in marketing, business strategy and communications serve clients throughout Europe and the United States.
For more information about .BCN International, please visit www.business-consulting-network.com.

Die Qualität von Dienstleistungen im Marketing- und PR-Bereich sollte messbar sein und auch strengen Kriterien standhalten

MM – Das IndustrieMagazin, 12.05.2003

Angesichts der anhaltend angespannten Wirtschaftslage wird es für Unternehmen immer wichtiger, ihr Unternehmen und ihre Produkte mit solchen Marketing- und Kommunikationsmaßnahmen zu positionieren, die nicht nur professionell sind, sondern auch messbare Erfolge zu vertretbaren Kosten erzielen. Also einen Return on Investment (ROI) für Marketing- und PR-Dienstleister? Nicht ganz, aber die Qualität von Dienstleistungen sollte auch in diesem Bereich nachvollziehbar sein.

Von der Marktanpassung zur Marktgestaltung

MM – Das IndustrieMagazin, 18.08.2003

Die Preis- und Kostenschraube nähert sich ihrem Ende. Aus Angst vor dem Wettbewerb haben sich viele Unternehmen in eine Defensivhaltung drängen lassen.

Standpunkt: Ursula Drost, Business Consulting Network, fordert strategischen Umgang mit dem Wissenspotenzial in den Unternehmen

VDI nachrichten, 17.10.2003

Erst wurden sie in den Vorruhestand geschickt, jetzt werden sie schmerzlich vermisst. Immer mehr Unternehmen erkennen, dass sie die älteren Mitarbeiter genauso brauchen wie die jungen – und beginnen wieder „Alte“ einzustellen. Doch das bringt neue Probleme, sagt Ursula Drost im folgenden Beitrag. Für immer mehr Unternehmen wird die einseitige Ausrichtung auf junge Hight-Potentials zum Problem.

Viele Unternehmen passen sich dem Markt bis zur Unkenntlichkeit an, statt ihn zu gestalten.

W & V, 23.01.2004

Kosten einsparen, schrumpfen, bis es nicht mehr geht, Preisnachlässe mit ständig schwindender Gewinnmarge – langsam wird sichtbar, dass sich die Preis- und Kostenschraube dem Ende nähert.

Dusseldorf, May 15, 2009. .BCN Business Consulting Network International, a marketing and communications consultancy and full-service implementation agency, is following up on several Web 2.0 projects for its international clientele by going 2.0 in its own online presence.

Leveraging state-of-the-art Web technology as a collaboration, project management and controlling platform, .BCN International draws upon its industry experience to deliver targeted consulting and efficient, sustainable implementation from a single source.

“Our clients in Europe and the United States benefit from best-practice marketing strategy, business strategy and communications,” explains Edmund Hain, co-founder and CEO of .BCN International.

“Our high-end collaboration platform is very useful for managing projects with real-time tools and staying up to date at any stage of the project, especially when the time investment of on-site meetings is no longer feasible. We work primarily with executives in major companies, and they welcome every opportunity to keep projects running on time, on budget and on target,” notes Ursula Drost, co-founder and CEO of .BCN International.

Notes to Editors:
About .BCN Business Consulting Network International: www.business-consulting-network.com

For more information please contact:
.BCN Business Consulting Network International
t:+49 (0)211 / 86 29 88-0
f:+49 (0)211 / 86 29 88-29
e:press@bcn-international.com

About .BCN Business Consulting Network International
.BCN Business Consulting Network International is a marketing and communications consultancy and full-service implementation agency. Our industry-savvy experts in marketing, business strategy and communications serve clients throughout Europe and the United States.
For more information about .BCN International, please visit www.business-consulting-network.com.

Branchenerfahrung und Umsetzungskompetenz sind gefordert

Competence-Site, November 16, 2005

Eine interne Presse- und Marketingabteilung verursacht hohe laufende Kosten. Die Alternative heißt Outsourcing. Die Vorteile liegen auf der Hand: Die Qualität von Pressearbeit und Marketing leidet nicht, die Kosten sind planbar, Fixkosten fallen nicht an. Entscheidend ist die Auswahl des richtigen Partners.

Höchste Zeit für Unternehmen, sich auf das Rating im Rahmen von Basel II möglichst optimal vorzubereiten

MM – Das IndustrieMagazin, June 1, 2004

Kürzlich titelte eine führende deutsche Wirtschafts- und Finanz-Zeitung „Banken bremsen Aufschwung: Steigende Kreditnachfrage stößt auf immer knapperes Angebot der Institute“. Und die Abbildung dazu: Ein verschlossener Geldtresor mit dem Schild „Bis auf weiteres keine Kredite“! Höchste Zeit also für Unternehmen, sich auf das Rating im Rahmen von Basel II möglichst optimal vorzubereiten. Dabei reicht es nicht aus, die Unternehmenszahlen möglichst gut darzustellen. Die Banken verlangen detaillierte Aussagen zur Zukunftssicherheit und damit über alle Bereiche des Unternehmens: von der Produktentwicklung über die Marktpositionierung und Firmenstrategie bis zur Kundenstruktur.

Viewpoint: Ursula Drost, Business Consulting Network, encourages a strategic approach to the knowledge available in companies

VDI nachrichten, October 17, 2003

Once they were sent into early retirement, but now they are painfully missed. An increasing number of companies now recognise that they need older employees just as much as they need young ones and are beginning to hire “old-hands” again. But, this creates problems of its own, says Ursula Drost in the following contribution.

Marketing the Brand

From Adapting to the Market to Shaping the Market

MM – Das IndustrieMagazin, August 18, 2003

More and more cost savings, cutting until you can’t cut any farther, price discounts on products and services with ever diminishing profit margins — it gradually becomes evident that the price-cost squeeze cannot become continuously tighter without end. Many companies have been pushed into defensive positions through fear of the com-petition. With their backs to the wall, they try even harder to adapt to the market.

Kommunikation ist der Schlüssel – Software das Werkzeug

MM – Das IndustrieMagazin, July 28, 2003

In den letzten Jahren wurde viel über Wissensmanagement geschrieben, und Softwareunternehmen bieten hierzu die verschiedensten technischen Lösungen an. Trotzdem hat sich die Software für Wissensmanagement bislang nicht zu einem Renner entwickelt.

Nicht die Größe des Budgets garantiert den PR- und Marketing-Erfolg

W & V, July 11, 2003

Dass Marketing und PR unabdingbare Voraussetzungen sind, um im Wettbewerb bestehen zu können, ist den meisten Unternehmen klar. Doch viel zu viele Beispiele zeigen, dass Unternehmen trotz überzeugender Produkte sang- und klanglos vom Markt verschwinden oder vom Wettbewerb aufgekauft werden. Dabei müssen es nicht immer sechs- oder siebenstellige Beträge sein, um Image, Markenaufbau und Absatz eines Unternehmens vorantreiben zu können.

The quality of the services provided in the Marketing and PR Area should be measurable and should also withstand strict criteria

MM – Das IndustrieMagazin, May 12, 2003

In view of the persistent difficult economic situation, it is becoming increasingly important for companies to position themselves and their products through marketing and communications activities which are not only professional, but also produce measurable results at reasonable prices.