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Meta
Ursula Drost, Managing Director, Business Consulting Network International
The next generation of banking customers will no longer go to a teller window, meet with an account officer or visit a website to learn about a particular bank. Peer-to-peer networks, communities or blogs have a rapidly growing influence on customer decisions. New technologies (Web 2.0) influence the behavior of private banking customers while opening up new opportunities in corporate banking and within the organization. To win over these customers of the future, banks must reach out to them within their digital world.
Viewing the Web 2.0 tools as part of the value chain—for example, by allowing customers to contribute product recommendations or suggest improvements—is a win-win situation for both bank and customer.
Tags: banking 2.0, banking value chain, Business Consulting Network International, corporate banking, generation Y, marketing 2.0, social marketing, Web 2.0
This entry was posted on Mittwoch, September 16th, 2009 at 3:16 pm and is filed under Industry Spotlights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.