Ursula Drost and Edmund Hain, Managing Directors, Business Consulting Network International
November 26, 2010

Marketing for medical technology demands more than just understanding the healthcare market and the interplay of policymakers, health insurers and doctors. It also requires technical, medical and IT expertise and knowledge of hospital management and operating room procedures. This is not an industry that a consumer or lifestyle agency can just “dabble” in.

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Industry of constant innovation and short go-to-market cycles

Continuing education is a must for marketing consultants