Ursula Drost and Edmund Hain, Managing Directors, Business Consulting Network International
December 22, 2010

Marketing consultants for healthcare IT must not only grasp the IT itself but possess basic medical knowledge and a precise understanding of the healthcare market and its trends.

Each day, doctors and caregivers are relying more heavily on IT for support in providing optimal medical care. Healthcare IT is a dynamic market whose full potential is still being discovered.

IT solutions for the healthcare sector include clinical and administrative information systems, archive solutions, communication solutions, systems for pharmacies and materials management, laboratory systems, systems for radiology and other disciplines, and cross-sector communication solutions. Such solutions are deployed in up to 90 percent of the outpatient and inpatient sectors, including facilities for rehabilitative care, long-term care and social services.

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Interoperability and interconnectedness are key

Healthcare IT and life sciences

Marketing at the starting point of product lifecycle