Enterprise software, embedded systems or IT industry solutions: marketing consultants and agencies must know the industries and markets, have business experience and keep their technological and IT skill sets up to date

Edmund Hain, Managing Director, Business Consulting Network International
January 31, 2011

A pivotal factor in business success, especially for technology-oriented companies, is the ability to anticipate future customer needs, technological developments and shifts in the business environment and incorporate these insights into strategic planning. Businesses can meet these very needs and gain a critical added value by seeking marketing consultants with industry savvy and a keen understanding of technology. Within the enterprise value chain, marketing consultants work with business planners and developers in market and product development. They also help market existing products.

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