Ursula Drost and Edmund Hain, Managing Directors, Business Consulting Network International
December 22, 2010

Marketing consultants for healthcare IT must not only grasp the IT itself but possess basic medical knowledge and a precise understanding of the healthcare market and its trends.

Each day, doctors and caregivers are relying more heavily on IT for support in providing optimal medical care. Healthcare IT is a dynamic market whose full potential is still being discovered.

IT solutions for the healthcare sector include clinical and administrative information systems, archive solutions, communication solutions, systems for pharmacies and materials management, laboratory systems, systems for radiology and other disciplines, and cross-sector communication solutions. Such solutions are deployed in up to 90 percent of the outpatient and inpatient sectors, including facilities for rehabilitative care, long-term care and social services.

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Interoperability and interconnectedness are key

Healthcare IT and life sciences

Marketing at the starting point of product lifecycle

Edmund Hain, Managing Director, Business Consulting Network International

December 6, 2010. The demand for automobiles is much more volatile than before. Flexibility is key in this new world of broad fluctuations—flexibility by managers who must identify international market trends at a very early stage and flexibility by employees who must work more in peak times and postpone their vacation. And by supply chains, which must smoothly and flexibly accommodate every market fluctuation. Add to the mix a growing diversity of models and options and severe price pressure in the face of stagnating or declining new car sales. The result: an industry in upheaval with rampant mergers and takeovers. More and more trade groups are forming, with a variety of brands from various corporations at many different locations.