Dusseldorf, June 29, 2009. Summarizing a study of current results in neural research, Business Consulting Network International found that the use of different media brings about changes in the brain. This is based on the verifiable fact that brains develop according to how they are used, especially if the activities are carried out with an emotional commitment. In such cases, the emotional centers are activated and neuroplastic messengers are released, reinforcing the neural connections used for the activity in question. The result is that regulated performance of a particular activity sets up “paths” along which the neurological processes flow ever more smoothly.

When it comes to marketing strategies, this means making further use of findings on the psychology of selling. Depending on the target group in question, the results of neurobiological research can be used to draw up advertising campaigns that are even better targeted.

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